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FACE PRODUCTION

SINGAPORE . FOUNDED 2018

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Market Insights

What's happening
in vertical
drama.
From people who
work in it.

Analysis, industry signals and company news for platforms, distributors

and content buyers navigating the vertical drama space.

Analysis, industry signals and company news for platforms, distributors and content buyers navigating the vertical drama space.

Featured

ALL

When Chinese Film Stars Do Vertical Drama: What It Means for International Buyers

When Jet Li does Vertical Drama, the format has arrived


ByteDance's Hongguo unveiled a 500 million RMB premium short drama slate featuring Jet Li and Tang Guoqiang. What the celebrity casting wave signals for international licensing.

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April 2026

Also in this issue

Industry

AI is Reshaping China's Vertical Drama Market. What Platforms Need to Know

April 2026

Market Analysis

China's Vertical Drama Charts: What's Performing in May 2026

February 2026

Company News

Dubbing vs Subtitling for Vertical Drama: What the Data Says

January 2026

Industry

Mexico Just Changed the Rules on AI Dubbing. Here Is What It Means for Content Buyers.

Mexico has passed landmark legislation protecting voice actors from AI cloning and ruling that AI-generated content cannot hold copyright. The implications for international content licensing and dubbing are significant.

April 2026

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Market Analysis

Why Telcos Are Becoming the Next Major Buyers of Vertical Drama

Telecom operators in Europe, Southeast Asia, and LatAm are building vertical drama libraries. Here is why the format fits the telco content model better than most alternatives.

April 2026

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Market-analysis

Dubbing vs Subtitling for Vertical Drama: What the Data Says

Completion rates, conversion rates, and ARPU data make a clear case. Here is what the numbers say about dubbing versus subtitling for vertical drama platforms.

January 2026

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Industry

Is Vertical Drama Right for Your Platform?

Not every platform is the right fit for vertical drama. Here is how to evaluate whether the format matches your audience, technical infrastructure, and content strategy.

February 2026

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Industries

When Chinese Film Stars Do Vertical Drama: What It Means for International Buyers

When Jet Li does Vertical Drama, the format has arrived


ByteDance's Hongguo unveiled a 500 million RMB premium short drama slate featuring Jet Li and Tang Guoqiang. What the celebrity casting wave signals for international licensing.

April 2026

READ ARTICLE

Industry

AI is Reshaping China's Vertical Drama Market. What Platforms Need to Know

14,600 AI-generated short dramas launched in China in January 2026 alone. What the AI wave means for international platforms licensing Chinese vertical drama content.

April 2026

READ ARTICLE

Industry

The Global Vertical Drama Market in 2026: Key Numbers Platforms Need to Know

Weekly performance data from China's top vertical drama platforms. What international buyers need to know about the titles dominating Douyin and Hongguo this week.

January 2026

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Industry

How to License Vertical Drama Content: A Buyer's Guide

Everything platforms, telcos and distributors need to know before licensing vertical drama. Rights structure, contract terms, delivery, and what to watch out for.

April 2026

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Market Analysis

China's Vertical Drama Charts: What's Performing in May 2026

21 billion downloads, $2 billion in revenue, and a local content shift that changes everything. Key data from DianDian's 2026 global vertical drama market report.

February 2026

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Industry

What Buyers Get Wrong About Vertical Drama Audiences

The assumptions that cause platforms to underperform with vertical drama. From audience demographics to completion rates, here is what the data actually shows.

March 2026

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Have a question about the vertical drama market? We're happy

to talk.

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